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Henan medical treatment: Internet hospital: "Shenzhou mode" or "excellent step mode"?

2017-12-25  From: Puyang Deg ren medical equipment co. ltd Browsing times:208

There are more and more Internet Medical platforms, but regulatory policies are still in the air. In front of them, in addition to the problem of license plates, there is also a problem of how to choose the mode under the strict regulatory scale.


Recently, a villager in the town of Tao Wan, Luanchuan County, Henan Province, sent a letter of thanks to Zhang Jinsheng. Zhang Jinsheng is Shenzhen lear-dpca Medicine Technology Co. Ltd. (hereinafter referred to as "Jingxing medicine") deputy general manager, remote medical attention.


The villager was just 30 years old and weighed 90 kilograms, and his blood pressure was high in the 150 / 120 position. In March 2017, Jingxing medical admissions point entered the village, with the Internet technology, the regular treatment village not far from home in a community clinic can get provincial experts.


Like the Internet hospital medicine Youde is more and more, the report Chinese Internet Medical Development released in November 2016 "(2016)" show, 2014 Chinese internet medical market reached 11 billion 400 million yuan, the market size in 2015 reached 15 billion 730 million yuan, a growth rate of 37.98%, of which mobile health market reached 4 billion 270 million yuan, a growth rate of 44.7%.


"Internet hospital, solve the problem of mismatch of resources." Zhang Jinsheng told reporters in the southern weekend that Internet technology could have been better. Technically, the patient is able to sit at home and receive treatment remotely, which makes it more convenient for some inconvenient patients.


However, they chose the relatively high cost and the development path of the settlement to the community. They insisted on the diagnosis behavior of the patients in the "medical institutions", and cooperated with the primary clinics and pharmacies by collecting certain fees and the way of drug withdrawal. In this way, although the patient's convenience is sacrificed, it has reduced a lot of "risk".


This includes policy risks. Two months ago, the network spread out a space for diagnosis and treatment "on the Internet management approach (Trial) (Draft) on promoting the development of the Internet and medical service opinion" (hereinafter referred to as "the draft"), caused uproar in internet medical circles.


According to the draft, the state has strict access management for the Internet diagnosis and treatment activities, and the medical institutions that carry out the Internet diagnosis and treatment activities. "No Internet hospitals, cloud hospitals, network hospitals or other names" can be used.


Among them, one of the most fiercely contested entries and defines the scope of the treatment of the Internet, called chronic disease and provide only "medical institutions between remote medical services and basic medical institutions signed service" to the Internet Internet diagnosis and treatment activities, "other forms shall be carried out". If the opinion is implemented, the patient's behavior at home for the Internet diagnosis will be banned.


"If that's the case, it doesn't have to play." Chen Lei, director of public relations of the internet medical platform Ding Xiang Garden, told the Southern Weekend reporter.


According to the news of surging news on May 11th, the relevant members of the State Health Planning Commission responded to the draft, which was circulated by the Internet. "This document has not been released publicly, and it is only for soliciting draft, but there will be some changes later."


"Shenzhou mode" and "excellent step model"


At that time, the "solicitation draft" had just come to the network space, and it had exploded in the internet medical industry. "The WeChat group is talking about it. It's booming, and suddenly it's coming." Youde medicine planning director Song Zhonglei said, in the evening, some of them management together, repeated research policy. After that, Zhang Jinsheng also took their doctor to run to Beijing, to find experts and acquaintances to know the truth.


For a long time, they found that, although there were many rules and regulations, it would be beneficial to them if the new rules were to be implemented. Because this rule actually means that internet medical diagnosis can only occur between institutions and institutions. But for a long time, has been committed to developing Youde medicine medical diagnosis.


"Guangdong province almost all have coverage, now slowly out of the province." Zhang Jinsheng told the Southern Weekend reporter, on the market of different companies operating mode is not the same, and they are the extension of the hospital business license, qualification, all rely on the natural hospital, so there is a strong genetic hospital, go from the beginning is at the grassroots clinics, drug store set up by the hospital diagnosis and treatment path points. The doctor dedicated online clinic, patients in the local clinics. "The diagnosis and treatment point, the drugstore is our direct customer, the patient is not."


The risk of policy changes will impact on different operating modes. Chen Lei, director of public relations: on the Southern Weekend reporter said, currently available on the Internet platform of the hospital, mainly divided into two modes, one is similar to that based on hospital medicine Jingxing, doctor for original employees, medical resources in a self-sustaining mode; is mainly responsible for the establishment of platform, with the platform hang out from orders, registered doctors can be like a car to grab the net about single sample orders, doctor.


The former is similar to the Shenzhou special car model of the self run convoy, while the latter is close to the optimal step pattern of the shared form.


Relatively speaking, the "self-sustaining" mode but is essentially a hospital extension, but due to geographical constraints, from point coverage to the place, you cannot expand medical services, coupled with the operation efficiency of the hospital entity fetters, the limited scope of business, it is difficult to cultivate a large platform nationwide.


The optimal step pattern is more common, breaks through space constraints and is also a model for more platforms.

Keywords: deren           

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